Lessons Learned Case Studies

Lessons Learned About Protecting America's Food Supply
Case Studies in Crisis Communication.

Edited by Timothy L. Sellnow and Robert Littlefield
Published in cooperation with the North Dakota Institute for Regional Studies

Since food safety is a major concern for everyone, when facing a crisis outbreak caused by accidental or intentional actions, the response strategies undertaken by managers who are dealing with these crises have the potential to inform and instruct others who find themselves in similar crisis situations.

The goal of this publication is to provide consumers, producers, and managers of food supply with a collection of case studies where best practices and lessons learned can be identified, providing readers with insight into ways to successfully manage crisis and risk in the future.

General introduction, with research question
Timeline
Database of printed of printed material
Common method for presenting data and analysis
Conclusions and implications

Table of contents (with links to synopsis)

Chapter 1 - Introduction
Chapter 2 - Social Responsibility: Lessons Learned from Schwan's Salmonella Crisis
(J.J. McIntyre)
Chapter 3 - Chi-Chi's Crisis: Lessons Learned Through the Use of Organizational Apologia
(Lisa Sjoberg)
Chapter 4 - Jack in the Box: Lesson Learned by Accepting Responsibility
(Robert S. Littlefield, Ph.D.)
Chapter 5 - Crisis Plans and Interagency Coordination: Lessons Learned from Tainted Strawberries in the School Lunch Program (Julie M. Novak)
Chapter 6 - Monsanto's Genetically Engineered Wheat Crisis: Lessons Learned from Faulty Diffusion Strategies (Agnes N. Lyonga)
Chapter 7 - Biological Terrorism and the Local Community: Communication Needs and Response (Patric R. Spence, PhD. & Kenneth A. Lachlan, PhD.)
Chapter 8 - From Farm to Fork: Communication and Best Practices in Food Safety
(Matthew W. Seeger, PhD.)

Contact Robert Littlefield for a free copy.

Lessons Learned About Protecting America's Food Supply Case Studies in Crisis Communication.

Lessons Learned About Protecting America's Food Supply
Case Studies in Crisis Communication.