Social Responsibility/Schwan's Salmonella Crisis

Lessons Learned About Protecting America's Food Supply

Chapter 2 - Social Responsibility: Lessons Learned from Schwan's Salmonella Crisis - J.J McIntyre

The study used newswire and major newspaper articles to construct a case study identification to establish both the crisis and post crisis description of events surrounding the nation's largest single vehicle outbreak of salmonella enteritidis. An analysis of Schwan's crisis displays a lack of industry vigilance, probably responsible for the outbreak. Schwan's maintained legitimacy through the crisis and demonstrated a high degree of social responsibility in its use of corrective action that mimicked Johnson & Johnson's handling of the Tylenol crisis.