Strategic ambiguity and the ethic of significant choice in the tobacco industry's crisis.

Communication Studies; Fall 97, Vol. 48 Issue 3, p215, 19p

Robert R.Ulmer, Timothy L.Sellnow

Abstract:

Offers a look at the perspective of significant choice as a set of criteria for ascertaining the degree to which ambiguous communication by an organization is ethical in the United States. Description of the significant choice; Framework for analysis; Government regulation in the tobacco industry

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